What is a brand??
Our brand is a set of perceptions and images that represent GESS. A common misconception is that a brand is limited to the logo or tagline, but it is actually much larger. A brand is the essence or promise to our customers. It tells them what they can expect from us as an institution.
Why does brand matter?
We must be mindful of how we use and express the GESS brand. Now more than ever, it is essential that all forms of communications: print, video, online or other graphics, conform to the same visual identity. Consistency makes the branding more efficient and effective.